The project – realized in collaboration with Laura Renieri, businesswoman and founder of The Old Now web magazine – was born from Laura and her family’s desire to make a change in their house style using a pastel and neutral color palette. They decided to use wallpaper, which is perfect to revolutionize the environment through only one furnishing element: the walls.
Together with Tecnografica, Laura and her husband Alessandro chose different graphics for each room to be renovated: the living room, the relax room, and the guest / cinema room.
After having received our designers’ visual presentation, the choice of the most suitable subjects was simple and natural, thanks to a realistic simulation of the final result. In the living room, Laura and Alessandro opted for “Polly” wallpaper (color variant: Panorama) from the Decoratives collection. The vivid colors and the tropical subjects create a paeceful and playful atmosphere, as they welcome who comes in.
For the relax room, instead, the stylistic choice was very different, with the aim of finding the best match between furniture and walls. In fact, the geometric and retro-flavored wallpaper “Guelfa” (color variant: Degradé) – realized by Paolo Giordano & Simona Cardinetti for the Tecnografica’s Art Collections – enhances the vintage style of the cocktail cabinet, the small table, and the bright blue lamp.
Finally, it’s the turn of the guest / cinema room. After a careful analysis, the family chose “6000 ft” (color variant: Paper). This wallpaper, created by The Sign for the Art Collections, has the advantage of giving a brand new stle to the room, without being too strong. Designed from a 6000-feet-high point of view, streets, parks, and all urban elements give movement to the room, but always as a soft background.
For all the installed wallpapers, Laura and Alessandro chose Fabric, the finish characterized by a three-dimensional fabric effect.
Read here the full article by Laura Renieri: https://theoldnow.it/la-carta-da-parati-della-nostra-casa-w-tecnografica.html
(Photo credits: Laura Renieri)