Cremonini Group Headquarters

A corridor transforms into a story, a space becomes an experience: the project created for Chef Express of the Cremonini Group was developed with the aim of redefining the common areas of the headquarters, turning them into a visual path capable of expressing identity, values, and vision in a contemporary and engaging way.

Tecnografica developed a fully custom wallpaper design, conceived, produced, and installed to accompany every step within the space. The graphic, created by artist Marco Fontana, interprets the concept of travel as its main element: from the roots of Castelvetro to a network that spans across Italy, through railway stations, airports, and motorway service areas.

The result is a continuous narrative reflecting the widespread presence of Chef Express and its brands, such as Roadhouse, across the country’s main transit locations. A project that visually translates a system of over 600 locations and millions of travelers every day, transforming every stop into a moment of quality.

It is not just wallpaper, but a design intervention that enhances the space and makes it an integral part of the company’s story: a journey to experience, every day.