Over the centuries, Western culture has brought great technological innovation to many areas. Gradually, our life has become more and more articulated and organized, in the search for quick answers and solutions to bring endless improvement to our everyday life. As always, however, comfort also has its downsides. Over time and spread of immediate comfort, we have become demanding, impatient, detached from the place where we are and often also from the people around us.
There are actual social realities, such as the ancient African tribes, which are founded on the very existence of their relationship with nature, in which they are immersed. Human beings inextricably linked to each other and, all together, linked to their land. Time has nothing to do with watches, but is marked by nature and its slow rhythms, which these people have learned to understand, respect and follow.
Etnico is the wallpaper collection with which Tecnografica celebrates a return to simplicity that, just like in the culture of African tribes, we can find in the warm earth tones, irregular geometric shapes, raw textures of the materials and decorations patiently reproduced by hand by our designers.
The graphic designs of Etnico thus present a powerful and determined character, capable of defining a style out of time, but completely enveloped by the richness of the most uncontaminated nature.